Popular Science Magazine Accepts Water Hoax Ad

Ever hear of John Ellis Water? I have to admit my ignorance, but when I was reading through my latest edition of Popular Science I came across a full page ad announcing “John Ellis Water Discovery.” It was made to look like an article, but your bullshit sensors immediately go off when you look at the large print at the bottom: “The Flood Revisited; watercuresanything.com.”

Why the mention of a flood with a water discovery? Because apparently the water that John Ellis makes using his machines changes the bond angle (?) so that humans live as long as people did before the Great Flood, as in the biblical flood story. Per the ad, “…inspired me to increase water properties back to what it was before ‘The Flood’ (living to Biblical ages). After ‘The Flood’ they didn’t live as long!”

I sent Popular Science my objection to the ad by email at: letters@popsci.com. I’m sure they get tons of emails so mine will most likely be tossed. Apparently, they’ve ran the ads before per chem1.com, which actually debunks the nonsense. As I said in my email to the magazine editor, I can tolerate the smoking ads and Viagra ads as I know they have to sell advertising, but this was too much. How can a scientific magazine keep its integrity when accepting full page ads for scientific hoaxes?

Update 11/12/2014: I have since decided there are enough science magazines and websites available that I will not be renewing my subscription to Popular Science. I know, a drop in the bucket for PS, but any reader who is a science enthusiast with ethics may want to consider the same action. I don’t think I’m asking much for a science magazine to abstain from running ads for magic water masked as science. I really don’t even mind the religious ads I sometimes see in the back as they are not making any scientific claims. Show some integrity Popular Science. Don’t we get enough pseudoscience from the media as it is?


4 thoughts on “Popular Science Magazine Accepts Water Hoax Ad

  1. Jeff,

    Ellis’s asinine ad is still in Popular Science (current issue 11/14, p. 90). I wonder if Popular Science would have any legal liability for publishing such obviously fraudulent nonsense. Someone should file a class-action lawsuit against Ellis to make him stop, because he claims that “1/3 of [his] customers are cancer patients.” What a cruel and vile hoax this is. He must be delusional.

    • HOW DUMB CAN THESE PEOPLE BE? Using a SEM (Scanning Electron Microscope) they can MEASURE the change in the Hydrogen Bond Angle (HBA)! These people are smarter than the top scientists at the Los Alamos Nuclear Lab and others that called The Washington Times newspaper (we have advertised in the paper every week for 20 years)! They all confirmed the change in the HBA to exactly 113.8 degrees compared to ordinary water at 104.5 degrees plus other changes a child can measure! Norman Rockwell was a great man that we all knew growing up in New Rochelle, NY. At 85, after 43 years in business, we have 1000’s of success reports using our water as far back as a 1/27/92 Investigation and article in The Washington Post with as many as 10,000 people/day traveling to obtain this water because of the good reports. What degrees do these people have in this field to make these remarks or to put it another way, what have they done to help mankind?
      Best… John Ellis

  2. I understand that two page adds in Popular science are not cheap. I think that a little less time spent on who you know and more quoted testimonials. Signed by real people. Or a statement from the top scientist at Los Alimose nuclear lab signed. Although I understand that adding electrons breaks the chemical bond. Are you saturating the water with ozone. More reliable and researchable testimonials please

    Matthew Watson

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