Ever hear of John Ellis Water? I have to admit my ignorance, but when I was reading through my latest edition of Popular Science I came across a full page ad announcing “John Ellis Water Discovery.” It was made to look like an article, but your bullshit sensors immediately go off when you look at the large print at the bottom: “The Flood Revisited; watercuresanything.com.”
Why the mention of a flood with a water discovery? Because apparently the water that John Ellis makes using his machines changes the bond angle (?) so that humans live as long as people did before the Great Flood, as in the biblical flood story. Per the ad, “…inspired me to increase water properties back to what it was before ‘The Flood’ (living to Biblical ages). After ‘The Flood’ they didn’t live as long!”
I sent Popular Science my objection to the ad by email at: email@example.com. I’m sure they get tons of emails so mine will most likely be tossed. Apparently, they’ve ran the ads before per chem1.com, which actually debunks the nonsense. As I said in my email to the magazine editor, I can tolerate the smoking ads and Viagra ads as I know they have to sell advertising, but this was too much. How can a scientific magazine keep its integrity when accepting full page ads for scientific hoaxes?
Update 11/12/2014: I have since decided there are enough science magazines and websites available that I will not be renewing my subscription to Popular Science. I know, a drop in the bucket for PS, but any reader who is a science enthusiast with ethics may want to consider the same action. I don’t think I’m asking much for a science magazine to abstain from running ads for magic water masked as science. I really don’t even mind the religious ads I sometimes see in the back as they are not making any scientific claims. Show some integrity Popular Science. Don’t we get enough pseudoscience from the media as it is?